Design Observer: writings about design & culture: The Obvious, Shunned by So Many, Is Successfully Avoided Once Again – “Pullman stared at the mess for a moment, and then his face brightened. “Hey,” he said, as if a great idea was just occuring to him. “Why avoid the obvious?” He then took away everything but the headline: GIVE BLOOD NOW. “Try that!” he said cheerfully, walking away.”