March 2021

Hope is hard

This is a wonderful way to explain why being hopeful and trying to change the world is hard, from climate scientist Kate Marvel: Hope is not comfortable. It demands things, drains you, makes you sad and anxious. Hope is the knowledge that we can prevent bad things, and the realization that we might choose not…more

How Superhuman sells behavior change for $30/month

Superhuman is the new darling of Silicon Valley and productivity geeks worldwide. They promise “the fastest email experience ever made” and showcase testimonials from prominent customers citing how much time it’s saved them and how it’s made them more effective. This has led to a waitlist of thousands and a customer base willing to pay…more