On the heels of thinking about design as politics comes an interesting mention of Vladimir Putin’s close advisor Vladislav Surkov, who also happens to be a novelist:
The Kremlin’s approach might be called “non-linear war,” a term used in a short story written by one of Putin’s closest political advisors, Vladislav Surkov, which was published under his pseudonym, Nathan Dubovitsky, just a few days before the annexation of Crimea. Surkov is credited with inventing the system of “managed democracy” that has dominated Russia in the 21st century, and his new portfolio focuses on foreign policy. This time, he sets his new story in a dystopian future, after the “fifth world war.”
Surkov studied theater direction at the Moscow Institute of Culture before moving into advertising, PR, and finally politics. One of his stated goals is to establish a national ideology for modern Russia:
If we in Russia do not create our own discourse, our own public philosophy, our national ideology that would be acceptable for the majority of our citizens (at least for the majority, and preferably for all), then they are simply not going to talk to us and reckon with us.
But he has still found the time to write essays, rock lyrics, and even novels:
In his spare time Surkov writes essays on conceptual art and lyrics for rock groups. He’s an aficionado of gangsta rap: there’s a picture of Tupac on his desk, next to the picture of Putin. And he is the alleged author of a bestselling novel, Almost Zero.
And like any true artist, he also has a rival and sworn enemy, the poet and novelist Eduard Limonov, who takes a different approach:
Eduard Limonov and Vladislav Surkov hate each other. But in many ways they are very similar because both are convinced that western democracy is a complete sham – and both are trying to create political alternatives to what they see as the second wave of stagnation that took over Russia in the 1990s.
The most interesting thing about this to me is how Surkov’s “art” seems to influence his work and vice versa. His writing has been scoured for clues about Russia’s plans with mixed success–but the fact that any such writing exists is statement enough. Can you imagine Valerie Jarrett or Karl Rove publishing political fiction while advising the president? The writing shapes cultural acceptance of the policies to come, and is simultaneously a way to prototype and imagine more future ideas. Another example of design–through fiction–changing culture.