July 2014

The problem with the future

Faster horses and tone-deaf designers

If I’d asked my customers what they wanted, they’d have said a faster horse – Henry Ford (allegedly) This quote has always bothered me. Not only is it dismissive of customer input, but I’ve seen it misused terribly by a wide range of people, who cite it as an excuse to ignore other people and […]

Futurism vs fiction

In science fiction, the imagined world supports the story; in futurism, the story supports the imagined world. It’s a simple but crucial difference, and one that too many casual followers of foresight work miss. If a futurist scenario reads like bad science fiction, it’s because it is bad science fiction, in the sense that it’s […]

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“Never delegate understanding” – Charles Eames

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“The muse visits during the act of creation, not before” – Roger Ebert