William Carlos Williams and Imagism

I’m enjoying the poetry of William Carlos Williams, credited as one of the leaders of the Imagist movement, which sought to rescue poetry from the vague and flowery language of Georgian Romanticism.

My favorite is the funny and surprising “This Is Just To Say“, which is also great for parodies.

(This is just to say)

I have eaten
the plums
that were in
the icebox

and which
you were probably
saving
for breakfast

Forgive me
they were delicious
so sweet
and so cold

Ezra Pound described the core tenets of Imagism as:

  • Direct treatment of the ‚Äúthing,” whether subjective or objective.
  • To use absolutely no word that does not contribute to the presentation
  • As regarding rhythm: to compose in sequence of the musical phrase, not in sequence of the metronome.

To the extent product design can reflect poetry, those would be pretty good design principles too.