Content and context

What is context? It’s the operating framework in which the content occurs — the goal, one might say. For example, the design of the Apollo lunar module was content. The goal of landing a man on the moon in nine years was the context. You will get a completely different result from engineers working on a lunar module if the context is "some day we might go to the moon" than if its "were going in nine years.” – Dan Pallotta.

I’ve been trying hard to focus my work energy on deciding context first, rather than immediately jumping to content.