MY kind of “experience economy”

An intriguing quote from an upcoming PARC Forum:

In an entertainment industry where 10 minutes of pleasure is our product, working artfully towards a new creation is key. A beer seminar addressing E = mc2, child development and Jackson Pollock awaits you! Peter Bouckaert, Brewmaster, New Belgium Brewing, Co.

If I’ve got to sit through Einstein and psychology, there’d better be free samples …