The Experience Economy
A book I talk about incessantly but have yet to read and have finally read. The progression of the economy: Commodity -> Product -> Service -> Experience -> Transformation.
We are currently transitioning from service to experience; I am interested in designing for transformations.
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Article in Fast Company about the thinkAbout conference, hosted by Pine and Gilmore in New York in late September: Experience This!
Bob, the experience of using this site on a handheld is truly cool–bravo, XHTML!
The movie Strange Days reminded me of this book; it too predicts the emergence of an “experience economy”, but one mediated by technology, specifically virtual reality.
A HBS Working Knowledge paper explores something mentioned by Pine and Gilmore–that frequent-buyer programs are rarely a good idea:
The Experience Economy doesn’t like them for another reason, that of it causing commoditization, stated on page 98:
The SpringWise New Business Idea this month is Experience Stores: