The Global Lives Project and virtual ethnography

The Global Lives project is an effort “to collaboratively build a video library of human life experience that reshapes how we as both producers and viewers conceive of cultures, nations and people outside of our own communities.”

They started with an exhibit of 10 people at the Yerba Buena Center. I missed that unfortunately but they’ve put some of the video online. You can even view the raw 24 hours of footage for each person, linked at the bottom.

It’s interesting to think about this as a resource for virtual ethnography–just dial up 24 hours in the life of someone in your target market and observe them on demand…