Good Experience – Interview: Barry Schwartz, author, “The Paradox of Choice” – “…what if Amazon did a simple experiment of not showing 20 books, but only the top five? You can always click to the next screen and see more. My prediction is that if you reduce the choice set, you increase the number of books sold. This should be true of anything you’re selling – office chairs, CD players, vacation packages; the shorter the list, the more attractive the items on the list will be.”