Conversational Metaphor – conversation as a viable approach to computer design: “But the hard reality is that a conversationalist entertainer must always have an audience of one, and it’s pretty hard to make money with such a tiny audience. So conversation never developed as an entertainment form…But now we have a technology that eliminates the restriction on the audience. Think of a computer game as a “conversation in a can”. Through the medium of the computer, the author interacts with the audience, and that interaction is a direct, one-on-one experience. Yet, we can duplicate the floppies on which the potential conversation is stored, thereby allowing the great conversationalist to reach many people. Suddenly, conversation has become an economically viable form of entertainment!”