rodcorp: How we work: Ricardo Semler and Semco, entrepreneur – rely on peer pressure to make people work: “There is little bureaucratic control beyond financial accountability; almost everything depends on peer pressure. “We have a higher trust in human nature,” says Semler, “but we’re also convinced that peer control is fabulous as long as there is a common interest. If someone’s interested, the sort of corporate corruption you see elsewhere can never happen.”