Guardian Unlimited | The Guardian | ‘Idleness is good’ – “Semler never forces his staff to do anything they don’t want to do, and draws an analogy with his young son. “He’ll say, ‘I don’t want to eat this,’ so I say, ‘Don’t eat it’. People say, ‘My God, he’ll be undernourished and he’ll never eat vegetables.’ But it’s not that simple. He’ll eat fries for a week, but then he doesn’t want to see fries for 10 days. He is such a sophisticated piece of machinery; we don’t come close to understanding what makes him up. The chances are that whatever design came built-in he also knows that if greens are good for him, he’s going to want greens at some point. But the idea that I can get him to eat greens by force is a very stupid concept.”