The Atlantic Online | July/August 2004 | Plan of Attack | Bruce Hoffman – the importance of clearly defining your goals: “We know we’re killing a lot, capturing a lot, collecting arms,” Secretary of Defense Donald Rumsfeld reportedly told a meeting of defense analysts and retired officers at the Pentagon last year, commenting on U.S. attempts to thwart the growing insurgency in Iraq. “We just don’t know yet whether that’s the same as winning.”