February 2008

Headed to the Tour of California prologue!

Voyager Golden Record – a good description of the effort to summarize Earth on a single disc.

“Face time trumps Facebook” – how the tech-savvy are retreating from online lives and using tools like Facebook as merely utilities–not destinations.

Los Alamos National Laboratory (LANL): Synthetic Fuel Concept to Steal CO2 From Air – fascinating. One step closer to cars that clean the air as they drive, instead of polluting it.

My online social networking plan

After struggling yesterday on multiple social networking sites to manage settings I didn’t even know existed, I realized I needed a general plan for my use of these programs. General themes: * It is good to be findable * At some point, these networks might actually be useful as tools to do work (as opposed…more

russell davies: the magnificent seven and the double-deckers – Double-deckers sounds more fun…

Spent the morning trying to manage several online accounts and “profiles”, each with different settings, some impossible to change…ridiculous. Managing my real life is hard enough.

Proctor and Gamble’s Connect + Develop program solicits ideas from outside the company for development and partnerships. “By 2000, it was clear to us that our invent-it-ourselves model was not capable of sustaining high levels of top-line growth,” wrote Larry Huston and Nabil Sakkab. P&G hadn’t changed their development model since previously moving from a…more

Anomaly – a new type of branding agency. Sure, they’ll do your ads, but they’ll funnel the profits into creating their own brands to compete. When they reached their self-imposed limit of 100 people, they spun off an autonomous clone of themselves. (from the March 2008 Fast Company, not yet online)

Why do companies “greenwash”–market their products as more sustainable than they really are? Perhaps because “genuinely going green would mean giving up most of the products and services that clutter our consumer culture…until we are collectively ready to really go green, greenwashing will be with us,” David Roberts