December 2011


But to think that buying the book gets you somewhere, that’s maybe the bigger fallacy. It’s just like the evidence that shows the most dangerous people are those that have been taught some financial literacy. They’re the ones who go out and make the worst mistakes. It’s the people that realize, “I don’t know anything…more

Listening to customers

If you had succeeded by obsessively focusing on customers, wouldn’t you trick your competitors by saying you didn’t listen to them?