May 2020

The Stockdale Paradox

Admiral Jim Stockdale, tortured in Vietnam for 8 years, on what got him through the hardest times: I never lost faith in the end of the story. I never doubted not only that I would get out, but also that I would prevail in the end and turn the experience into the defining event of…more

Why we don’t believe

Because we don’t want to change our behavior: In general, people use experts all the time, and most of us don’t spend a lot of time second-guessing experts on most issues…The big exception [is when] we reject scientific findings because we don’t like their implications.

Why it’s hard for us to change

Things are too good for us to change it all, yet too bad for us to leave anything as it is. This is the great paradox of modern times. – Rob Wijnberg