“Focusing exclusively on tasks and goals means that you tend to ignore or de-emphasize all of the activities that people engage in that are specifically not goal-oriented. It also means that you will often ignore the messy jumble of activities that take place around but are not oriented toward your system…When it comes to designing for the total experience, the activities that have little to do with the system you are designing are often just as important as those that are central to it.” – August 26, 2007 - Psst