Proctor and Gamble’s Connect + Develop program solicits ideas from outside the company for development and partnerships. “By 2000, it was clear to us that our invent-it-ourselves model was not capable of sustaining high levels of top-line growth,” wrote Larry Huston and Nabil Sakkab. P&G hadn’t changed their development model since previously moving from a centralized core to one that leveraged its global offices. Now CEO A.G. Lafley says that 50% of new products should come from outsiders.