Immersive design – “The immersive design process attempts to describe two simultaneous entwined tasks: 1) To design intact worlds that are coherent, have interior logic, contain history, geography, surface, metaphor and story, and allow an audience to be fully immersed in both environment and story. 2) To put in place a non-linear immersive process that provides a fully collaborative, often virtual production space for creators and the work that they are creating.” Coined by Alex McDowell, production designer for Minority Report, Fight Club, etc.