gladwell dot com / blowing up – amazing portrait of Taleb; “Taleb buys options because he is certain that, at root, he knows nothing, or, more precisely, that other people believe they know more than they do.”; the philosophy of “being the house” in the stock market, but over a long, long, period…you give up some temporary gains but avoid the giant losses (in fact, profit from them, since Taleb buys and sells options, not shares)