frontline: merchants of cool: interviews: dee dee gordon and sharon lee | PBS – “At the top of the triangle, there’s the innovator, which is like two to three percent of the population. Underneath them is the trendsetter, which we would say is about 17 percent…Underneath them is an early adopter–it’s questionable exactly what their percentage is–but they are the layer above mainstream, which is about 80 percent. And they take what the trendsetter is doing, and they make it palatable for mass consumption…and that’s when the mass consumer picks up on it and runs with it and then it actually kills it. ”