Shirky: Group as User: Flaming and the Design of Social Software – Interactions are more than human to computer; with social software it’s human to human(s), with all the complexity that entails: “We have grown quite adept at designing interfaces and interactions between computers and machines, but our social tools — the software the users actually use most often — remain badly misfit to their task. Social interactions are far more complex and unpredictable than human/computer interaction, and that unpredictability defeats classic user-centric design.”