The Sphere of Design (Web Design from Scratch) – you can’t have maximum style and maximum functionality: “There is a natural trade-off between functional and aesthetic richness. You can’t have something that is at the same time both an excellent high-functionality application and a great work of online art. That point falls outside the sphere of design (1). The reason for this is that things that have the highest aesthetic beauty and impact cause you to stop and look at them, while things that are most functionally effective help you to do the job you want to achieve without being looked at. The two can’t happen at the same time.”