Design and Products

Thought for the day: It’s not hard to create good designs; it’s hard to create well-designed products.

The difference? Any industrial design student can create a beautiful design, but to become real products, a design has to make it through a company’s entire product creation chain. Companies that make this process easier (read: Google), or have champions/dictators to force things through (read: Apple/Steve Jobs), will end up with better-designed products.

Good design depends as much on business process as it does on designers.