The Groupon voice

For anyone impressed by [Groupon](http://www.groupon.com/san-francisco/)’s copywriting (today’s SF offer, “Faces act as gatekeepers for incoming food and outgoing laughter, giving them the power to leave our bodies half-starved or bloated with unreleased giggles.”) and the fact that they can turn out unique copy for hundreds of cities every day, check out [their public “voice guide”](https://docs.google.com/View?id=dmv9rbh_2g92x4scj&pli=1&ndplr=1), which gives tips on how to achieve “the Groupon voice”.

Strategies include “fake history”, “absurd images”, and “highly technical language”. Pretty much the opposite of what you’d do for strict usability, and also pretty awesome.