TrendWatching.com August Trends

Nations-Lite: “a light version of a country or society, like a Diet Coke, stripped of annoying ‘features’ like crime, bad weather and excessive taxes. Which leaves the good things like sun, nice villas and glittering shopping malls.”

Counter-Googling: Using Google to research about your audience in order to serve them the most appropriate product and advertising.

Gravanity: The intersection of graffiti and vanity, the urge to embellish one’s clothing/possessions with one’s name; ultra-personalized items like Zazzle.com and CafePress.

Branded Brands: When brands team up on a product, such as Lexus cars with Mark Levinson audio systems; PUMA leather seats in Mini cars; Bently watches; Mercedes-Benz bicycles; etc.

Home-Trotting: When immigrants to a country ritually travel between their homeland and their new home, and often to even more homes.