{"id":2077,"date":"2003-08-29T09:45:10","date_gmt":"2003-08-29T09:45:10","guid":{"rendered":"http:\/\/bob.ryskamp.org\/brain\/?p=2077"},"modified":"2003-08-29T09:45:10","modified_gmt":"2003-08-29T09:45:10","slug":"code-name-ginger","status":"publish","type":"post","link":"https:\/\/bob.ryskamp.org\/brain\/code-name-ginger\/","title":{"rendered":"Code-Name: Ginger"},"content":{"rendered":"

A great book about the process of conceiving of, designing, and manufacturing the (in?)famous Segway<\/a> scooter<\/s> Human Transporter.<\/p>\n


\nNotes<\/b><\/p>\n

4 Charles Gibson’s response-what it did-similar to The Simpsons: “What does it do?””Whatever it does, it’s doing it right now”<\/p>\n

18 Dean turns assumptions upside down; says J.P. Morgan’s reasoning for building the railroad was because<\/i> there was nothing there, in order to change that. Similar upside-down to Culture of Fear.<\/p>\n

35 Cool freedom-of-management strategy; don’t tell employees what to do or you’ll only get what you<\/i> can think of.<\/p>\n

36 Another problem with open-source: no one to tell you it’s “done”; to “kill the puppies”. You’re working for free anyway, so who can tell you to stop?<\/p>\n

60 Scheduling exploration; “Frog Day”; like 3Ms “15% of time on nonessential projects”; also the cross-pollination builds empathy as workers understand each others’ projects.<\/p>\n

61 Business at DEKA founded on “mutations”; like biological evolution–but this is not what societies are built on, only where changes come from (like Mule in Foundation<\/u> series.<\/p>\n

98 3 tenets of innovation: the entrepreneur’s need to stay independent of investors; his need to do right by his people; the need to devote himself to innovation and business without the distractions of a wife and children.<\/p>\n

99 Love vs. Innovation: love entails loss of power and control, things that an innovator needs to have.<\/p>\n

117 Why you give freebies to “alpha pups”–they will use them in very visible ways, like going to the mayor if stopped by a policeman.<\/p>\n

125 Don’t just rearrange a floor plan randomly (like St. Luke’s ad agency in Weird Ideas<\/u>); arrange it deviously<\/i>, to start fights!<\/p>\n

126 Self-perpetuating pessimism; makes you work slower, so you have more reason to be pessimistic<\/p>\n

137 The naming of Ginger cost $70K<\/p>\n

138 The sound of a mechanical device must be considered and “tuned”; it is part of the experience of using the product<\/p>\n

152 The Internet dictating naming decisions<\/p>\n

158 Demanding love over legality in rules; makes for happy employees; never denying sick pay, despite possible abuse of the system.<\/p>\n

Definitions<\/b><\/p>\n

19 Frog-kissing: making mistakes as a matter of course while exploring new ideas; like Weird Ideas That Work; design iteration. p.60 “On Frog Day you couldn’t work on anything you knew.”<\/p>\n

34 Sailboat fuel: air; specifically unnecessary air in a product.<\/p>\n

36 Drowning puppies: killing off some of the beloved fringe projects.<\/p>\n

162 South-pointing chariot: an invention soon outmoded by a simpler, better idea; from the highly-complicated mechanical south-pointing chariot that preceeded the simple magnetic compass.<\/p>\n

Quotes<\/b><\/p>\n

19 “History is a great teacher, but progress depends on disproving history”-Kamen<\/p>\n

20 “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundation under them.”-Walden<\/p>\n

34 “Real artists ship”-Steve Jobs<\/p>\n

35 “Fail fast to succeed sooner”-David Kelley<\/p>\n

35 “If I gave you objectives, you might reach them, and that would be terrible, because it might keep you from doing something really great.”<\/p>\n

61 “Invention is a process of creation, but development is a process of destruction, of narrowing down and compromising.”-Doug Field<\/p>\n

98 “If I had kids and did it right, I couldn’t have DEKA and Teletrol and Enstrom. “-Kamen<\/p>\n

114 “Why celebrate people whose chief talent was dribbling a little ball or looking attractive in two dimensions?”<\/p>\n

142 “I remarked how fragile the machine seemed, if one pin could shut it down. ‘If a pin couldn’t<\/i> shut it down,’ said Doug, ‘why would we need that pin?'”<\/p>\n","protected":false},"excerpt":{"rendered":"

A great book about the process of conceiving of, designing, and manufacturing the (in?)famous Segway scooter Human Transporter.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[178,179,177,181,183,180,176,182],"class_list":["post-2077","post","type-post","status-publish","format-standard","hentry","category-books","tag-dean-kamen","tag-deka","tag-ginger","tag-innovation","tag-john-doerr","tag-product-design","tag-segway","tag-weird-ideas"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9wjHJ-xv","_links":{"self":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/2077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/comments?post=2077"}],"version-history":[{"count":0,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/2077\/revisions"}],"wp:attachment":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/media?parent=2077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/categories?post=2077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/tags?post=2077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}