{"id":3729,"date":"2010-02-01T12:03:20","date_gmt":"2010-02-01T19:03:20","guid":{"rendered":"http:\/\/www.ryskamp.org\/brain\/?p=3729"},"modified":"2012-06-13T17:18:28","modified_gmt":"2012-06-13T17:18:28","slug":"the-real-design-process","status":"publish","type":"post","link":"https:\/\/bob.ryskamp.org\/brain\/the-real-design-process\/","title":{"rendered":"The REAL design process"},"content":{"rendered":"<p><a href=\"http:\/\/www.pentagram.com\/en\/partners\/michael-bierut.php\">Michael Beirut<\/a>, partner at Pentagram, <a href=\"http:\/\/observatory.designobserver.com\/entry.html?entry=4717\">describes his *real* design process<\/a>:<\/p>\n<blockquote><p>&#8220;When I do a design project, I begin by listening carefully to you as you talk about your problem and read whatever background material I can find that relates to the issues you face. If you&#8217;re lucky, I have also accidentally acquired some firsthand experience with your situation. Somewhere along the way an idea for the design pops into my head from out of the blue. I can&#8217;t really explain that part; it&#8217;s like magic. Sometimes it even happens before you have a chance to tell me that much about your problem!&#8221;<\/p><\/blockquote>\n<p>As much as we like to tell ourselves (and others) about our robust, repeatable, formal design process, great work usually comes down to a little bit of magic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Beirut, partner at Pentagram, describes his *real* design process: &#8220;When I do a design project, I begin by listening carefully to you as you talk about your problem and read whatever background material I can find that relates to the issues you face. If you&#8217;re lucky, I have also accidentally acquired some firsthand experience&#8230;<a class=\"read-more\" href=\"https:\/\/bob.ryskamp.org\/brain\/the-real-design-process\/\">more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345,31,383],"tags":[],"class_list":["post-3729","post","type-post","status-publish","format-standard","hentry","category-creativity","category-design","category-work"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9wjHJ-Y9","_links":{"self":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/3729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/comments?post=3729"}],"version-history":[{"count":1,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/3729\/revisions"}],"predecessor-version":[{"id":4984,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/3729\/revisions\/4984"}],"wp:attachment":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/media?parent=3729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/categories?post=3729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/tags?post=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}