For anyone impressed by [Groupon](http:\/\/www.groupon.com\/san-francisco\/)’s copywriting (today’s SF offer, “Faces act as gatekeepers for incoming food and outgoing laughter, giving them the power to leave our bodies half-starved or bloated with unreleased giggles.”) and the fact that they can turn out unique copy for hundreds of cities every day, check out [their public “voice guide”](https:\/\/docs.google.com\/View?id=dmv9rbh_2g92x4scj&pli=1&ndplr=1), which gives tips on how to achieve “the Groupon voice”.<\/p>\n
Strategies include “fake history”, “absurd images”, and “highly technical language”. Pretty much the opposite of what you’d do for strict usability, and also pretty awesome.<\/p>\n","protected":false},"excerpt":{"rendered":"
For anyone impressed by [Groupon](http:\/\/www.groupon.com\/san-francisco\/)’s copywriting (today’s SF offer, “Faces act as gatekeepers for incoming food and outgoing laughter, giving them the power to leave our bodies half-starved or bloated with unreleased giggles.”) and the fact that they can turn out unique copy for hundreds of cities every day, check out [their public “voice guide”](https:\/\/docs.google.com\/View?id=dmv9rbh_2g92x4scj&pli=1&ndplr=1),…more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,368,385],"tags":[],"class_list":["post-4031","post","type-post","status-publish","format-standard","hentry","category-design","category-funny","category-writing-2"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9wjHJ-131","_links":{"self":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/comments?post=4031"}],"version-history":[{"count":1,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4031\/revisions"}],"predecessor-version":[{"id":4887,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4031\/revisions\/4887"}],"wp:attachment":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/media?parent=4031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/categories?post=4031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/tags?post=4031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}