{"id":4120,"date":"2011-01-23T10:43:12","date_gmt":"2011-01-23T17:43:12","guid":{"rendered":"http:\/\/www.ryskamp.org\/brain\/?p=4120"},"modified":"2012-06-13T17:18:19","modified_gmt":"2012-06-13T17:18:19","slug":"simple-trumps-complete","status":"publish","type":"post","link":"https:\/\/bob.ryskamp.org\/brain\/simple-trumps-complete\/","title":{"rendered":"&#8220;Simple Trumps Complete&#8221;"},"content":{"rendered":"<p>That phrase succinctly describes the most important design lesson I&#8217;ve learned this year: that focusing on the simple core of a concept is more important than filling out its features.<\/p>\n<p>> \u201cSimple trumps complete\u201d \u2013 a 5% feature (used by less than 5% of all users) is a distraction for all the other users, and is better removed, unless its really critical (a small number of users do need to cancel service, for example).<\/p>\n<p>&#8211; [Neil Hunt on Netflix&#8217;s A\/B testing](http:\/\/www.quora.com\/What-types-of-things-does-Netflix-A-B-test-aside-from-member-sign-up\/answer\/Neil-Hunt)<\/p>\n<p>I also love the term &#8220;attentrons&#8221; for the energy people spend to comprehend elements of a design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That phrase succinctly describes the most important design lesson I&#8217;ve learned this year: that focusing on the simple core of a concept is more important than filling out its features. > \u201cSimple trumps complete\u201d \u2013 a 5% feature (used by less than 5% of all users) is a distraction for all the other users, and&#8230;<a class=\"read-more\" href=\"https:\/\/bob.ryskamp.org\/brain\/simple-trumps-complete\/\">more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,31,374,380],"tags":[],"class_list":["post-4120","post","type-post","status-publish","format-standard","hentry","category-concept-design","category-design","category-mindfulness","category-simplicity"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9wjHJ-14s","_links":{"self":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/comments?post=4120"}],"version-history":[{"count":1,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4120\/revisions"}],"predecessor-version":[{"id":4871,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4120\/revisions\/4871"}],"wp:attachment":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/media?parent=4120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/categories?post=4120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/tags?post=4120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}