![](\"https:\/\/i0.wp.com\/lh6.googleusercontent.com\/_R1-nC7YE4eQ\/TW9QaZoVVGI\/AAAAAAAADe0\/4D364UmTkug\/11x0302n8234ipadcomparo-1299096221.png?ssl=1\")
<\/p>\n[I’ve been interested for a while](http:\/\/www.ryskamp.org\/brain\/?p=278) in how marketing materials can reveal–and influence–the core experience of a product. Russell Davies explores this well, [calling it “pre-experience design”](http:\/\/russelldavies.typepad.com\/planning\/2008\/04\/pre-experience.html)<\/p>\n
So I found it very interesting [what images are shown by reviewers for the iPad, the Xoom, and the Blackberry Playbook](http:\/\/www.engadget.com\/2011\/03\/02\/ipad-2-vs-motorola-xoom-vs-hp-touchpad-vs-blackberry-playbook\/).<\/p>\n
<\/p>\n
The iPad shows big beautiful pictures of people’s faces. The Playbook shows lots of windows in a multi-tasking layout. And the Xoom shows…an analog clock.<\/p>\n
Ok, so I’ve always been prejudiced against that clock. But it clearly sets expectations about what the experience of this device will be like–you will touch widgets on a flat screen.<\/p>\n
Also, check out the official homepages for each product–including the URL strings—and see how they influence your expectations of the experience:<\/p>\n
* [HP Touchpad](http:\/\/www.palm.com\/us\/products\/pads\/touchpad\/index.html)
\n* [Motorola XOOM](http:\/\/www.motorola.com\/Consumers\/US-EN\/Consumer-Product-and-Services\/Tablets\/ci.MOTOROLA-XOOM-US-EN.overview)
\n* [Apple iPad](http:\/\/www.apple.com\/ipad\/)
\n* [Blackberry Playbook](http:\/\/us.blackberry.com\/playbook-tablet\/)<\/p>\n
Right from the start, we get the chance to set expectations for our experiences. How might we do that better?<\/p>\n","protected":false},"excerpt":{"rendered":"
[I’ve been interested for a while](http:\/\/www.ryskamp.org\/brain\/?p=278) in how marketing materials can reveal–and influence–the core experience of a product. Russell Davies explores this well, [calling it “pre-experience design”](http:\/\/russelldavies.typepad.com\/planning\/2008\/04\/pre-experience.html) So I found it very interesting [what images are shown by reviewers for the iPad, the Xoom, and the Blackberry Playbook](http:\/\/www.engadget.com\/2011\/03\/02\/ipad-2-vs-motorola-xoom-vs-hp-touchpad-vs-blackberry-playbook\/). The iPad shows big beautiful pictures of…more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[361,248,386,382],"tags":[],"class_list":["post-4143","post","type-post","status-publish","format-standard","hentry","category-advertising","category-business","category-concept-design","category-vision"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9wjHJ-14P","_links":{"self":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/comments?post=4143"}],"version-history":[{"count":1,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4143\/revisions"}],"predecessor-version":[{"id":4863,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/4143\/revisions\/4863"}],"wp:attachment":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/media?parent=4143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/categories?post=4143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/tags?post=4143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}