[Some fun insights in this writeup](http:\/\/www.fastcocreate.com\/3023518\/designing-a-future-of-comfort-color-and-gorgeous-gadgets-in-her) of the production design for [_Her_](http:\/\/www.youtube.com\/watch?v=ne6p6MfLBxc):<\/p>\n
> “We kept asking ourselves, ‘What is his new desktop going to look like when he puts the new (Samantha) software in? Finally, Spike came to this brilliant realization, saying, ‘There’s a reason we haven’t figured this out, because it shouldn’t be anything.'”\ufeff<\/p>\n
> \u201cWe had this concept: what if we could only see advertising that was all in gorgeous slow motion and there were these beautiful abstract images? Then it becomes kind of a viral game where everybody’s trying to decipher the notion of what these different ads were.”<\/p>\n
> Barrett’s most radical re-invention for future Los Angeles: There’s not a car in sight. Steering clear of freeway traffic jams, inhabitants ride bullet trains, take subways and walk. “One of the first things I said in designing Her was, ‘I don’t want to show any cars.'” says Barrett. “It’s another gesture of going away from technology. When you look at any film from any time period and see a car, you can place it right to the year.”\ufeff<\/p>\n
> “The device wasn’t designed to stand out like a gleaming new phone, but to be something you’d lay on the night stand, like your wallet or your address book. We wanted to go right past the surface of the device and into Samantha’s voice.”\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"
[Some fun insights in this writeup](http:\/\/www.fastcocreate.com\/3023518\/designing-a-future-of-comfort-color-and-gorgeous-gadgets-in-her) of the production design for [_Her_](http:\/\/www.youtube.com\/watch?v=ne6p6MfLBxc): > “We kept asking ourselves, ‘What is his new desktop going to look like when he puts the new (Samantha) software in? Finally, Spike came to this brilliant realization, saying, ‘There’s a reason we haven’t figured this out, because it shouldn’t be anything.’”\ufeff…more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[361,386,354,369,379,5],"tags":[358],"class_list":["post-5225","post","type-post","status-publish","format-standard","hentry","category-advertising","category-concept-design","category-films","category-futurism","category-science-fiction","category-technology","tag-tagged"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9wjHJ-1mh","_links":{"self":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/5225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/comments?post=5225"}],"version-history":[{"count":3,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/5225\/revisions"}],"predecessor-version":[{"id":5228,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/5225\/revisions\/5228"}],"wp:attachment":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/media?parent=5225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/categories?post=5225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/tags?post=5225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}