> If I\u2019d asked my customers what they wanted, they\u2019d have said a faster horse – Henry Ford (allegedly)<\/p>\n
This quote has always bothered me. Not only is it dismissive of customer input, but I’ve seen it misused terribly by a wide range of people, who cite it as an excuse to ignore other people and design whatever they want. So it was with great delight that I found [this marvelous debunking of the “quote”](http:\/\/blogs.hbr.org\/2011\/08\/henry-ford-never-said-the-fast\/) and the philosophy behind it.<\/p>\n
> Let me dispel with the suspense; it doesn\u2019t appear that Henry Ford ever actually uttered this famous and polarizing phrase. We have no evidence that Ford ever said those words…<\/p>\n
> However, even if Ford didn\u2019t verbalize his thoughts on customers\u2019 ostensible inability to communicate their unmet needs for innovative products \u2014 history indicates that Henry Ford most certainly did think along those lines \u2014 his tone-deafness to customers\u2019 needs (explicit or implicit), had a very costly and negative impact on the Ford Motor Company\u2019s investors, employees, and customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
> If I\u2019d asked my customers what they wanted, they\u2019d have said a faster horse – Henry Ford (allegedly) This quote has always bothered me. Not only is it dismissive of customer input, but I’ve seen it misused terribly by a wide range of people, who cite it as an excuse to ignore other people…more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248,31],"tags":[358],"class_list":["post-5294","post","type-post","status-publish","format-standard","hentry","category-business","category-design","tag-tagged"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9wjHJ-1no","_links":{"self":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/5294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/comments?post=5294"}],"version-history":[{"count":3,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/5294\/revisions"}],"predecessor-version":[{"id":5297,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/posts\/5294\/revisions\/5297"}],"wp:attachment":[{"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/media?parent=5294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/categories?post=5294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bob.ryskamp.org\/brain\/wp-json\/wp\/v2\/tags?post=5294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}