Temple of the Seven Golden Camels: A Question and a Quickie – why not to sell out to merchandising: “Animated movie tie-ins with fast food places are always the same thing: the kid’s meals come with a toy from the movie, thus cementing the idea in people’s heads that animation is for kids only and that animation itself is cheap, low quality and unsatisfying like fast food. Who wants the public to equate their film with greasy cardboard Happy Meal boxes and the smell of French fries?”