Doing what no one else will

While I could assign most good ideas, every once in a while I’d get a great idea that I simply could not sell…It took me several times to realize that this was a signal. It said, “This is the one you have to do”…

What I had been inadvertently doing was weeding out good ideas that I could do (but others could do as well) from those few great ideas that only I could do…Work at its smartest means doing that work that no one else could do. – Kevin Kelly

I’ve noticed this recently…no one else understands your truly unique ideas, you have to lead them yourself.