Never let people define you by their terms

Some powerful words by [John Jay, a real-life Don Draper](http://www.youtube.com/watch?v=EpfYPVzJohc):

How does a consultant help a company?

> Understand the truth of who they are, understand their soul, and then make that soul relevant to a greater number of people.

How do you stay fresh?

> One of the great challenges for all of us…is to put yourself into unusual cultures, where you don’t belong…out of your comfort zone…

> The longer you work, the more people want to put you in a silo…so they can define you by their terms. Our job is to never let people define you by their terms.

Important for individuals and companies.