On surfboards and yachts

And being close to the water:

> Baldwin: How many sitcoms could you have launched with the imprimatur of your name on it? You could have your own channel. The Jerry channel.

> Seinfeld: Yeah. But I didn’t take that bait…because most of it is not creative work. And it’s not reaching an audience. You want to be on the water? How do you want to be on the water? You want to be on a yacht? You want to be on a surfboard? I want to be on a surfboard.

> Let me tell you why my TV show in the ’90s was so good…In most TV series, 50% of the time is spent working on the show, 50% of the time is spent on dealing with personality, political, and hierarchical issues of making something. We spent 99% of our time writing, me and Larry.

– [Jerry Seinfeld with Alec Baldwin](https://www.youtube.com/watch?v=rTz6GaNKiYY)