When not to charge more
“I should charge 600 euros [for a meal at elBulli],” AdriĆ has said, “but I do not cook for millionaires. I cook for sensitive people.” – HBS Cases: Customer Feedback Not on elBullis Menu.
“I should charge 600 euros [for a meal at elBulli],” AdriĆ has said, “but I do not cook for millionaires. I cook for sensitive people.” – HBS Cases: Customer Feedback Not on elBullis Menu.