When to say no

One of my favorite tv moments was from Richard Branson’s short-lived “Rebel Billionaire”, where he auditioned candidates to take over the presidency of the Virgin Group business.

Given his reputation as a thrill-seeker, it was no wonder that many challenges involved pushing physical limits and taking risks. But one challenge took a different approach:

It’s an example I often reference (just yesterday with my kids) for the importance of setting limits and saying no to things that others might ask of you, even leaders and people you respect. Know what you believe is important and stick to it under pressure.