Books

Flow

A book by Mihaly Csikszentmihalyi, about controlling your focus and energy to enjoy the optimal psychological state. Happiness is a choice we must make, not an entitlement or a side effect of anything.

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Sync

A book by Steven Strogatz, professor of applied mathematics at Cornell University.

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The Tipping Point

By Malcolm Gladwell, a fascinating look at the way ideas and social practices act like viruses, especially in the way little things can cause them to spread at inordinate speed.

Code-Name: Ginger

A great book about the process of conceiving of, designing, and manufacturing the (in?)famous Segway scooter Human Transporter.

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Nonzero

Robert Wright’s followup to The Moral Animal, one of my favorites and a life-changing read. This, too, has vast implications and is exhaustively researched and annotated.

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The Culture of FEAR

Every gun that is made, every warship launched, every rocket fired, signifies in the final sense a theft from those who hunger and are not fed, those who are cold and are not clothed.”

President Dwight D. Eisenhower

April 16, 1953

In this bestseller, sociologist Glassner indicts the media on several counts of fear-mongering, and claims that misappropriated fear causes both undue trauma over the feared issue and starves away concern over the real problems.

First, he argues, we are afraid of things that are mostly harmless. Road rage, delinquent kids, single moms, black men, hard drugs, strange illnesses seemingly from breast implants and desert wars, plane crashes, and Martians invading New Jersey (“The War of the Worlds”); all these are of little danger to most anyone. These fears often follow general rules that we can use to ferret them out (page 206-8), but regardless, they inspire worry in many people. The danger of fearing too much, Glassner argues, is that it “knocks the optimism out of us by stuffing us full of negative presumptions about our fellow citizens and social institutions” (page 208). This makes us believe that we cannot solve our real problems, which adds even more to our fear in a self-perpetuating cycle.

Second, and worse, fearing the harmless keeps us from seeing and solving the real problems that plague our society. Often the hyped-up fears are successful, in fact, because they are a stopgap solution, giving us a smaller battle to fight while we ignore the greater war because it has gotten “too big”. Glassner puts it this way: “The success of a scare depends not only on how well it is expressed but also, as I have tried to suggest, on how well it expresses deeper cultural anxieties.” For instance, the War of the Worlds was successful because it tapped into people’s current fears of the Nazis and World War II, which America had so far done nothing about.

What fascinates me about all this is the reasons we feel afraid of things that, statistically, have almost no chance of affecting us. I attended a talk by Glassner and other media experts (or “experts”), and a woman stood up in the middle of the talk to admonish Barry: “You can say all you want to pay attention to statistics, but I live in Manhattan, and we know what fear is there after 9/11.”

It seems that we’re experiencing what Robert Wright called “culture lag” in Nonzero–the idea that society hasn’t learned yet how to deal with the powers new technology affords. For millenia we lived in relatively small communities, with little knowledge of the lives of people outside them. If you heard about a murder, robbery, or plane crash (well, maybe wagon crash) then, it was because it happened close to you. You were well to be afraid then, because your likelihood of becoming the next victim had just increased. But today, thanks to tv and the internet, we hear about and see dozens of murders, robberies, and other dangers daily. Our minds still register that as threatening, because they still believe that what we see is what is physically around us.

This is a good read, if only for the reassurance in the validity of statistics. Everyone’s heard that “you’re more likely to die driving home from the airport than in a plane crash”–but we haven’t heard the other comforting facts as much, like the better odds that children and single mothers have today, and the drop in crime despite increased media coverage of what’s left. And it’s always nice to hear good news again–it’s news of a dying breed.

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Love is the Killer App

I picked this book up for the first time in the Stanford Bookstore because of its interesting cover design. Orange is the new black, you see…I read it that day in near-entirety, and returned to do so twice more before finally purchasing it. It was $22, after all, and I really don’t buy books until they come out in paperback

Imagine my surprise when one of Sanders’ major points turned out to be “you can afford a few hardcover books.” Because, he argues, properly used (as only hardcovers can stand up to), books ARE knowledge, and they can be “your ticket to success” (p.71).

The underlying idea here is to share that knowledge. Sanders defines “love” with a quote from Milton Mayeroff, “the selfless promotion of the growth of the other”. When viewed that way, love in the business world means sharing your information, knowledge, contacts, and opportunities with those who need them, whether or not you will profit from the transaction. This makes you a “lovecat”, one who offers his wisdom freely, gives away their address book to those who want it, and is always human (p.3).

The exciting part for me was that this philosophy does not get you fired; it does not run your company into the ground; it does not make people laugh at you. Instead, it leads to profitable relationships, new modes of doing business, and a flexible, adaptive work environment. In many ways this sounded like one of Bob Sutton‘s Weird Ideas That Work (especially information leakage b/tw companies, p.17; purpose of failing, p.191)

Finally, this workview is actually sustainable, and even necessary, in the modern economy. It is providing a service that no business offers (p.153);

Look at Southwest Airlines, its flamboyant CEO, Herb Kelleher, and its NYSE symbol “LUV”. Look at Google and Sergey Brin’s “don’t be evil” philosophy. Look at Michael Robertson, the founder of MP3.com, who gave stock options to all his friends (including Sanders, p.204) and watched the price quadruple. This is not stupid–it’s the only thing that makes sense. Our economy is increasingly mechanized; our species is rapidly making itself redundant, and the number one form of entertainment for a month this summer was watching a movie that showed a possible outcome of this to us.

Loving is something a machine cannot do, and something humans are getting worse at. Work on that, Sanders says, and you will develop an outstanding reputation, give people great experiences, get their attention, and gain personal satisfaction.

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