> Where do ideas come from?
> From looking at one thing and seeing another.
> From fooling around, and playing with possibilities.
> From speculating. And changing.
> Pushing, pulling.
> Transforming.
> And if you’re lucky, you come up with something worth saving, using, and building on.
> That’s where the game stops, and the work begins.
– [Saul Bass](http://meditativespectrum.com/2011/12/29/why-humans-create/)
> As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience. – [David Carson](http://www.ted.com/talks/david_carson_on_design.html?source=google_plusone)
John Kilduff ([previously mentioned](http://www.ryskamp.org/brain/?p=234)) just keeps pushing the human race forward; this time [blending margaritas and painting at the same time…while cycling through a park](http://www.youtube.com/watch?v=r0onvRmD34c)). And crashing sometimes.
> “We ran out of ice, we ran out of everything…but we didn’t run out of passion!”
> “When you cut into the present the future leaks out.” – [William Burroughs](http://en.wikipedia.org/wiki/Cut-up_technique), on the “cut-up” technique of randomizing his writing.
I think we can learn a lot from [this short documentary on brainstorming](http://news.yahoo.com/decade-difference-concert/video/inside-the-clinton-foundation-celebrity-division-26965922.html):
– The difficulty of brainstorming over VC and phone
– The need to provide reliable lunch opportunities
– The danger of “celebrity” participants
– How thinking visually makes your ideas stick
– The perils of bringing in previous ideas
– That sometimes *not* deferring judgement is best…
> While I could assign most good ideas, every once in a while I’d get a great idea that I simply could not sell…It took me several times to realize that this was a signal. It said, “This is the one you have to do”…
> What I had been inadvertently doing was weeding out good ideas that I could do (but others could do as well) from those few great ideas that only I could do…Work at its smartest means doing that work that no one else could do. – [Kevin Kelly](http://www.kk.org/thetechnium/archives/2011/09/what_you_dont_h.php)
I’ve noticed this recently…no one else understands your truly unique ideas, you have to lead them yourself.
> Leaders are not what many people think–people with huge crowds following them. Leaders are people who go their own way without caring, or even looking to see whether anyone is following them. – [John Holt](http://www.goodreads.com/quotes/show/177781)
I found [this book](http://www.amazon.com/Im-Feeling-Lucky-Confessions-ebook/dp/B004X7SYQI) fascinating, as it not only contains stories from the earliest days of Google, but does so from the perspective of someone in a creative role–[Doug Edwards](http://xooglers.blogspot.com/), Google’s first head of marketing and a person who helped set the tone of Google’s design and communication.
His insights are remarkably similar to what it’s like to design products there today–both the good and the bad. Fortunately, having Doug’s stories to draw on really help me understand the culture better and hopefully improve my work. I only wish I had read this book (and [his blog](http://xooglers.blogspot.com/)) 6 years ago!
*Notes and quotes* (with Kindle locations)
“Your greatest impact as an engineer comes through hiring someone who is as good as you or better,” he exhorted everyone who would listen, “because over the next year, they double your productivity. There’s nothing else you can do to double your productivity. Even if you’re a genius, that’s extremely unlikely to happen.” – 776
“That’s because marketing likes to lie,” Larry let slip. He smiled when he said it, but I sensed we were being held to account for everything engineers hated about the nonquantifiable world, with its corrupted communications and frequent flyer programs. God help anyone who offered a marketing opinion as if it were a scientific fact. – 815
“Let’s do a gap analysis,” I used to say at the Merc. “What’s the unmet need? Where’s the market opportunity? How much share can we gain?” Engineers hate that kind of thinking. If you’re an engineer with a brilliant idea, seeing it dumbed down or abandoned because it doesn’t test well is like watching a bully pull the wings off a butterfly. The right thing to do is build it regardless, to prove that you can and because building cool things is—well, you end up with cool things. – 1055
Google’s official office dress code was “You must wear clothes.” – 1620
A week later we changed the label back to “cached” and I plotted three new data points on my Google graph: Nothing was final until Larry said it was. Larry communicated directly to the people who could implement his decisions. Larry erased what he had etched in stone if the walls crumbled around him. – 1792
The madness was not without method. Not only did Larry and Sergey’s hyperbolic proposals force us to reason more tightly, but starting at the ideological antipodes exploited the full value of the intelligence in the room. After Larry or Sergey made one of their outrageous suggestions, nothing that followed would seem inconceivable. – 1945
Larry even hated the stiff black cardboard that agencies used to present creative campaigns—each concept perfectly center-mounted to convey greater gravitas. To Larry, a good idea was self-evident, even if scrawled on a wrinkled napkin in blotchy ballpoint. Ad agencies, he hinted, were full of bumbling simpletons and evil dissemblers. – 2495
“‘An order of magnitude is qualitative, not quantitative.’ When you go up by an order of magnitude, the problem is different enough that it demands different solutions. It’s discontinuous.” – 3008
If you want to make a killing trading tech stocks, find a friend in the t-shirt business between San Francisco and San Jose and ask to be alerted any time a rush order gets placed. – 3150
“Larry and Sergey had certain things they wanted worked on,” Gmail creator Paul Bucheit explained, “and there were these standing groups that were making up their own things and not doing whatever it was Larry and Sergey wanted.” – 3984
“So … what I underestimated,” he went on, “is that managers always make judgment calls. They have to in order to function. If you’re in a highly technical area, you can’t make good judgment calls if you’re not highly technical yourself. We changed at that point our strategy for hiring managers—away from coordination to saying that what matters most is technical leadership.” – 3994
Part of the power of Google’s brand was the cluelessly geek chic it projected, as though a site serving millions of users around the globe were being run by a handful of nerds who didn’t know any better than to put whatever struck their fancy on the homepage. I think I had a pretty good ear for that nerd voice and was able to channel it into the communications I crafted, but I also know that I always wanted to smooth out the rough edges and make things flow a little more nicely across the screen. It was the English major in me. Sand down too many protruding bits, though, and you end up with a perfect sphere that’s not terribly interesting. – 4322
> Does design do the same thing?
When users posted multiple correct translations, they earned editorial power to overwrite awkward or incorrect submissions made by others. – 4502
My role still had value, because I worked on the language that went into the product itself. But thinking about how users perceived the product, and the company as a whole, was a low priority. The product would speak for itself, so what mattered most was the technology and the cool things that could be done with it. – 4940
The day after the deal went live, John Bauer added code that boldfaced the keyword a user had searched for when it appeared in an ad, making it obvious that the ad was relevant. That single improvement increased clickthrough rates by four hundred percent. One engineer. One change. Four hundred percent. – 5296
For the rest, they gave the okay to go ahead. I quietly rejoiced. I had sold a branding campaign from the nation’s hottest ad agency to two guys who hated anything to do with marketing. It had taken four years, but I had figured out a way to work the system. – 6155
When I first arrived at Google, I felt strongly about things and was often wrong. Fortunately, Larry and Sergey ignored my ideas. I had learned from that experience. Now I felt strongly about things and was often right. Unfortunately, my ideas were still being ignored. I wasn’t sure which slight was more painful, but I suspected it was the latter. – 6340
To launch a radically new product from an established company, Paul asserted, you needed someone who not only believed in it but also was able to make the organization “do the right stuff.” – 6359
[Some good perspectives on running design workshops](http://adaptivepath.com/ideas/the-ux-of-co-design-experience-principles-for-successful-client-workshops) from Adaptive Path.
I especially liked the reminder to set the context:
> Knowing what’s going on is the gateway to empowered participation. To this end, there is nothing wrong with stating what you might assume is obvious to the people present.
And her closing bit:
> When I think of a workshop, I imagine each person walking into the room with a carefully wrapped puzzle piece. Over the course of the workshop we unwrap the pieces, collect them, sort them and assemble a very big picture. It’s not quite what any one person expected to see, but when we look upon it we have both a sense of satisfaction, and a yearning and curiosity for the good things to come.
Really cool insights into how Pixar, and John specifically, makes the magic.
5 things I noticed: